WWHeader_IMG_V2

Our task was not limited to merely crafting a campaign or facelifting a brand, but to etch a legacy that echoes the very essence of unique workspace solutions.

BRANDING + IDENTITY + BRANDING + IDENTITY + BRANDING + IDENTITY + BRANDING + IDENTITY + BRANDING + IDENTITY +
60b5b656bb1a596b76c43c38_RL-Hero

Where ambitious
pros go to workweird

The monotony of cliché workspaces has taken over, with gentrified glass cubes featuring wine on tap becoming the norm. But at Revolver Lane, we believe that the most inspired work stems from the most unique and unconventional environments.

Nestled above one of Melbourne's most legendary clubs, the space at Revolver Lane exudes character and a rich history rooted in its stripped-down aesthetic. Our "Work Weird" campaign challenges the stifling status quo and celebrates the idea that oddness and quirkiness breed brilliance and creativity.

ROLE:
Art Direction ◦ Brand Identity ◦ Launch Campaign 

AWARDS:
MADC Creative Showcase 2019
CREDIT:
Designed with Adam Fitness
Work-Weird-Header-IMG_Div

TYPOGRAPHY FOOTNOTES:

The typography for the "Work Weird" campaign visually embodies the spirit of the campaign itself. The design was expertly crafted using a dynamic combination of 5 distinctive typefaces, ranging from playful and whimsical to strong and dependable, to truly bring the message to life.

APPROACH TO ART DIRECTION:

The art direction embodies the dynamic diversity of the businesses, startups, and freelancers who call Revolver Lane their home. No two are alike, each boasting their own individual flair and style.

Our #WorkWeird messaging is brought to life through visually stunning graphics and thought-provoking copy that are a true reflection of the unique and unconventional spirit of Revolver Lane, setting it apart from all others.

template

BRAND MASCOT:

The designs featured the ghostly embodiment of Revolver Lane's uniqueness and rich history, the one and only 'Sir Randolph Spooksalot'. This mischievous spirit was brought to life and scattered throughout our design materials, serving as a playful representation of the eclectic and eccentric atmosphere of our workspace.

Poster-MockUp-Vert-and-Horiz

 © SOD 2023

View