Product imagery that exudes a contagious energy and playful spirit, sure to ignite a crave for a delicious slice with every glance.
Digital Strategy
Brand Upheaval
Papa Giuseppi is a premium frozen pizza brand, catering to a tech-savvy and culturally engaged audience. The brand approached us with a mission to undergo a radical transformation and adopt a bold digital strategy that would immerse them in the pulse of current trends and conversations.
ROLE:
Brand Audit ◦ Art Direction ◦ Social Strategy ◦ Design
CONTENT STRATEY FOOTNOTES:
Frozen pizza and the gaming and comic book universes are intertwined in a delicious and epic way. From the box office domination of comic book adaptations to the fervent excitement for the latest video game releases, this audience is far from niche and continues to grow. They are masters of the online realm, and it's time for Papa Giuseppe to claim its throne and join the fun.
PHOTOGRAPHY:
We embody the thrill of celebration and indulgence in our product images, sparking hunger with a visual feast of fun and energy. We infuse personality into our pizzas with an imaginative, abstract approach, creating a product that ignites joy and engagement with every interaction.
